Team

Who runs your TikTok Shop at MADA?

The people who answer your first call are the people who operate the account. Each profile below covers what that person owns day to day.

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Where this team's authority comes from

MADA is a TikTok Shop Official Partner in the United States. Partner status means TikTok has vetted how we operate seller accounts and that we work through official partner tooling and escalation paths rather than the general seller support queue. It confers no algorithmic advantage, and we would rather say so than let the badge imply more than it delivers.

The people below have operated TikTok Shops across 7 product categories — supplements, health and wellness, beauty and skincare, hair care, food and beverage, apparel and home goods. The 16 engagements published on our case studies page account for $1,984,739 in combined end-period monthly GMV.

Methodology: the figure above is the sum of end-period monthly GMV for each engagement published on our case studies page, taken from TikTok Shop Seller Center reporting. These are selected engagements rather than an average, they span different time periods, and past performance is not a guarantee of future results.

Mike Dos

Founder

Partner status, which brands MADA takes on, and the first call.

Ellen McLane

Head of Shop Operations

Seller Center, listings, account health and violation handling.

Amina Diem

Head of Affiliate & Creator Operations

Affiliate programme design, creator sourcing, seeding and briefing.

Luna Vale

Creative & Performance Media Lead

Spark Ads and GMV Max, run behind creative that already converts.

Alek Serro

Data & Analytics Lead

Seller Center reporting, margin modelling and what actually moved.