Every category sells differently on TikTok Shop — different compliance rules, different creator profiles, different margin maths. Pick yours.
Vitamins, nutrition and ingestibles. The category where TikTok Shop pays best and punishes hardest — compliance is what allows growth to continue.
How we run supplements →Routine-led content that converts and stays inside restricted-product rules. Account health governs reach here more than anywhere else.
How we run health and wellness →Skincare, cosmetics and haircare. Creator–audience fit predicts conversion far better than follower count.
How we run beauty and skincare →Try-on is the highest-converting format on the platform. Sizing and returns decide whether GMV growth becomes profit growth.
How we run apparel and fashion →Nobody can taste a video. Content is built around ritual and repeat purchase, paced against shelf life and stock.
How we run food and beverage →Decor and lifestyle products demo instantly. Landed margin and gifting seasonality drive the commercial decisions.
How we run home and living →Not listed? We have run shops in hair care and accessories too — tell us your category and we will say honestly whether TikTok Shop suits it.
Individual client accounts with the Seller Center reporting behind each figure, filterable by category.
Tell us your category and where you are today. We will tell you straight what TikTok Shop can do for you.
or email hello@wearemada.com