Quick answer: Amina Diem is Head of Affiliate & Creator Operations at MADA, a TikTok Shop Official Partner agency in the United States. Affiliate programme design, creator sourcing, seeding and briefing.
Head of Affiliate & Creator Operations
Affiliate programme design, creator sourcing, seeding and briefing.
What does Amina do at MADA?
Amina Diem designs and runs the affiliate side of every account in TikTok Shop Affiliate Center: the Open Collaboration rate any eligible creator can join, Target Collaboration offers for the creators worth retaining individually, and the free-sample settings that let creators request product themselves. She sets commission against landed margin rather than headline price, because a rate set too low breaks nothing visibly — creators simply pick another product and the launch never starts. She sources creators who already sell in the client's category rather than the largest accounts available, runs the sample-seeding logistics behind that, and briefs rather than scripts: hooks, angles and an explicit do-not-say list for health and beauty claims, with the creator writing in their own voice.
Areas of focus
- TikTok Shop Affiliate Center
- Open Collaboration and Target Collaboration
- Creator sourcing and vetting
- Sample seeding logistics
- Commission structure and landed margin
- TikTok health claim compliance
Talk to an official TikTok Shop partner
Tell us your category and where you are today. We will tell you straight what TikTok Shop can do for you — including when the answer is that it is not worth it yet.
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