Quick answer: Luna Vale is Creative & Performance Media Lead at MADA, a TikTok Shop Official Partner agency in the United States. Spark Ads and GMV Max, run behind creative that already converts.
Creative & Performance Media Lead
Spark Ads and GMV Max, run behind creative that already converts.
What does Luna do at MADA?
Luna Vale decides when an account is ready to spend at all — usually later than a brand would like — and then runs Spark Ads and GMV Max behind creator videos that have already proven themselves organically, using creator authorisation codes rather than brand-shot assets. She works backwards from why a specific video sold, turning that into hooks and angles other creators can run, and tracks creative fatigue across an account so the supply of working content stays ahead of what paid media burns through. Performance is judged on return rather than views, because raising budget before creative supply exists is the most common reason a launch stalls, and it is almost always blamed on the platform rather than on the sequencing.
Areas of focus
- Spark Ads and creator authorisation codes
- GMV Max
- Creative testing and hook strategy
- Creative fatigue management
- Transition from organic to paid scaling
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