Quick answer: Zhans Lee is Client Strategy Lead at MADA, a TikTok Shop Official Partner agency in the United States. Onboarding, reporting cadence, and the plan behind each account.
Client Strategy Lead
Onboarding, reporting cadence, and the plan behind each account.
What does Zhans do at MADA?
Zhans Lee owns the relationship between a brand and the people operating its shop. That starts at onboarding — establishing what the account is actually trying to achieve, which SKUs lead, what inventory and cash can support, and what "working" will look like in ninety days — and continues as the reporting cadence that keeps a client seeing the same numbers the team is working from. That role means translating between the disciplines, so a decision about commission, creative or ad spend is explained in terms of the brand's margin rather than the platform's jargon, and raising it early when an account's constraint has moved from marketing to inventory or fulfilment.
Areas of focus
- TikTok Shop account strategy
- Client onboarding and scoping
- Performance reporting and reviews
- Cross-channel planning
- Inventory and demand planning
Talk to an official TikTok Shop partner
Tell us your category and where you are today. We will tell you straight what TikTok Shop can do for you — including when the answer is that it is not worth it yet.
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