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Home & Living

TikTok Shop Agency for Home & Living Brands

An official TikTok Shop US Partner for home, decor and lifestyle brands — demo-led creator content built around higher basket values and gifting seasonality.

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Home products have an advantage most categories do not: they demonstrate instantly. A fragrance, a craft piece or a decor item shows its value in three seconds of video, which is exactly what the feed rewards.

The complications are commercial rather than creative. Basket values are higher, so buyers deliberate longer; shipping is bulkier, so margin is thinner; and a large share of demand is gifting, which means the calendar matters far more than in other categories. We plan creator volume and ad spend around those peaks instead of running a flat programme all year.

What makes Home & Living different

The three things that decide whether a home & living shop scales or stalls:

Demo-first content

We build angles around use in a real room — the format that makes home products sell on a feed.

Margin after shipping

Bulky items punish careless commission and ad spend. We set affiliate rates and budgets against landed margin, not headline price.

Seasonality and gifting

Home demand concentrates around gifting peaks. We staff creator activity and budget to match, rather than spreading it evenly.

What we run

The whole operation, not one piece of it

Shop management, creator affiliates and paid media — run together, because in home & living they only work together.

01 / Shop

TikTok Shop Management

Onboarding, daily operations, listing and variant fixes, and the account health work that keeps a home & living shop selling.

02 / Creators

Creator Network & Affiliate Program

Selection, sample seeding, briefing and performance tracking across a creator base matched to home & living buyers.

03 / Ads

TikTok Shop Ads

Shop Ads placed behind creative that already converts organically, with budget judged on ROI.

Home & Living case studies

Home & Living shops we have run

Individual client accounts in this category. Open any card for the brief, the work, and the reporting behind the figure. These are selected engagements, not an average, and past performance is not a guarantee of future results.

3 months Home Supplies · Home Fragrance

$20K → $100K/month

5× in 90 days

Scaled to 6 figures in 3 months with a 3.5× ROI.

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1 month Home Supplies · Decor

$0.6K → $3.2K/month

5× GMV in 30 days

Took family-run brand from 0 to ~1M affiliate views

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All case studies →

FAQ

Home & Living on TikTok Shop

Yes, and they are often a natural fit because the products demonstrate visually. Our home case studies include a home fragrance brand scaled from $20,930 to $108,001 monthly and a family-run metal craft brand grown 5× in its first month.

Not necessarily, but it changes the maths. We set commission rates and ad budgets against landed margin rather than headline price, and tell you honestly on the first call if the numbers do not work.

Very. A large share of home and decor demand is gifting, so we concentrate creator activity and spend around those peaks instead of running a flat programme year-round.

More questions? Read the full FAQ or get in touch.

Let's talk Shop

Tell us your category and where you are today. We'll tell you straight what TikTok Shop can do for you.

Book a call → Message on WhatsApp

or email hello@wearemada.com