Sourcing, seeding, briefing and managing creators at volume — selected on who their audience actually is, and measured on what they sell.
Creator partnerships on TikTok Shop are an operations problem, not an influencer-marketing problem.
This is not sponsored posts. There is no negotiating a flat fee for a single video with a big account. It is sourcing, vetting, seeding, briefing and managing a large, constantly changing base of creators who earn commission on what they sell — and doing it every single week.
The brands that win here are the ones producing consistent creator volume. A minority of creators will carry the account, you cannot predict which, and the only way to find them is to run enough of them properly.
A denim brand we ran had a single creator video pass 500K views and reshape their entire production plan. We did not know in advance that it would be that creator or that video — nobody does. What we could control was running enough well-briefed creators that something like it was likely to happen.
We target creators who already sell in your category rather than the largest accounts we can reach. Audience match — who actually watches them — predicts conversion far better than follower count does.
More than most brands expect. Creator content is a volume game: a minority of creators will carry the account, and you cannot tell in advance which ones. One of our health accounts sustains creator content at a scale of roughly 1,500 pieces a month.
We brief rather than script. Creators know their own audience better than any brand guideline does, so we give them proven hooks, angles and a clear do-not-say list, then let them make it in their own voice.
More questions? Read the full FAQ.
Tell us your category and where you are today. We'll tell you straight what TikTok Shop can do for you.
or email hello@wearemada.com