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TikTok Shop case studies

A selection of our strongest client results, with the numbers behind them. Filter by category and open any card for the full breakdown.

Case studies

Selected client results, and the work behind them

Each card is an individual client account we managed. The headline figure shows that shop's movement over the period on the badge, verified against its Seller Center reporting — open any card for the brief, the work we did, and the underlying data.

These are among our strongest engagements rather than an average across all clients, and past performance is not a guarantee of future results. Use the filters to jump to your category — Health, Beauty, Clothing, Home Supplies, or Food & Beverages.

Home Supplies · Home Fragrance result
3 months Home Supplies · Home Fragrance
$20K → $100K/month

5× in 90 days

Scaled to 6 figures in 3 months with a 3.5× ROI.

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Health result
6 months Health
$0 → $1,5M+

7-figure business from scratch in 180 days

30M+ affiliate content views · 1,500 videos/month · 4.5× ROI.

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Food & Beverages result
2 months Food & Beverages
$0 → $20K/month

SOLD OUT with 7M affiliate video views

From scratch to 9M impressions in 60 days with no ads.

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Apparel · Womenswear result
2 months Apparel · Womenswear
$15K → $48K/month

Tripled monthly GMV at 9.59× ROI in 60 days

Scaled a women's apparel brand from $15K to $48K monthly GMV in 2 months.

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Health result
3 months Health
$90K → $300K/month

Tripled monthly GMV in 90 days

Scaled a health brand's GMV 3× in 3 months.

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Beauty · Skincare result
4 months Beauty · Skincare
$7K → $40K/month

4× in 120 days

Increased a skincare brand's GMV by 4× in 4 months at a 5.31× ROI.

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Food & Beverages result
40 days Food & Beverages
$0 → $149K/month

6 figures in 40 days

60 samples sent and 10M+ affiliate content views in 6 weeks.

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Health · Supplements result
2 months Health · Supplements
$6K → $18K/month

3× monthly GMV in 60 days

Turned around a declining supplement store from $6K to $18K at a 3.93× ROI.

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Beauty · Handmade Hair Care result
4 months Beauty · Handmade Hair Care
$2K → $11K/month

5× growth and SOLD OUT

Helped a small beauty brand open its first retail store.

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Health · Diabetic Products result
3 months Health · Diabetic Products
$0 → $9K/month

7.36× ROI in a tough niche

Turned an initial test into sustainable growth in a niche market.

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Beauty · Microneedling result
3 months Beauty · Microneedling
$0 → $10K/month

Zero to $10K/month in 90 days

Scaled a microneedling brand to $10K monthly GMV in three months.

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Apparel · Jeans result
3 months Apparel · Jeans
$0,7 → $6,6K/month

Scaled monthly GMV by 9× in 90 days + SOLD OUT

Grew a denim brand's monthly GMV from $786 to $6,609 in 90 days.

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Health · Supplements result
6 months Health · Supplements
$0 → $10K/month

Zero to $10K monthly

Launched a supplement store to $10K monthly revenue at ~30% MoM growth.

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Food & Beverages result
4 months Food & Beverages
$0 → $23K/month

Launched to $23K from scratch

From 0 content to 1M+ impressions with no ads in 16 weeks

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Home Supplies · Decor result
1 month Home Supplies · Decor
$0.6K → $3.2K/month

5× GMV in 30 days

Took family-run brand from 0 to ~1M affiliate views

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Health · Women's Supplements result
1 month Health · Women's Supplements
$0 → $10K/month

$10K in the first month at 4.95× ROI

Took women's niche brand from 0 to 10K GMV + 4.95× ROI

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Apparel · Womenswear result
1 month Apparel · Womenswear
$0.5K → $4K/month

8× GMV in one month at 10.75× ROI + 400K views

Grew a shapewear brand's GMV from $500 to $4,000 in 30 days.

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Let's talk Shop

Tell us your category and where you are today. We'll tell you straight what TikTok Shop can do for you.

or email hello@wearemada.com