:root{
    --paper:#F6F8FE;--paper-2:#ECEFF8;--ink:#000417;--ink-soft:#3A3E50;--line:#DDE2F0;
    --rose:#FE2C55;--rose-deep:#CC2B54;--teal:#5EEAD4;--surface-dark:#1A1617;--muted:#8A8FA3;--r:18px;
  }
  *{box-sizing:border-box;margin:0;padding:0}
  html{scroll-behavior:smooth;scroll-padding-top:84px}
  body{font-family:'Montserrat',system-ui,sans-serif;background:var(--paper);color:var(--ink);line-height:1.55;-webkit-font-smoothing:antialiased;overflow-x:hidden}
  .wrap{max-width:1200px;margin:0 auto;padding:0 24px}
  a{color:inherit;text-decoration:none}
  h1,h2,h3{font-weight:800;line-height:1.04;letter-spacing:-.02em}
  .display{font-size:clamp(1.35rem,3.6vw,2.7rem)}
  .eyebrow{font-size:.72rem;letter-spacing:.2em;text-transform:uppercase;color:var(--muted);font-weight:700}

  .btn{display:inline-flex;align-items:center;gap:.5rem;font-weight:700;padding:.85rem 1.5rem;border-radius:999px;font-size:.96rem;transition:transform .15s ease,box-shadow .2s ease,background .2s ease,color .2s ease;cursor:pointer;border:none;font-family:inherit}
  .btn-primary{background:var(--rose);color:#fff}
  .btn-primary:hover{background:var(--rose-deep);transform:translateY(-2px);box-shadow:0 10px 26px rgba(254,44,85,.35)}
  .btn-ghost{background:transparent;border:1.6px solid var(--ink);color:var(--ink)}
  .btn-ghost:hover{background:var(--ink);color:#fff}
  /* light ghost for dark backgrounds (header / blue hero) */
  .btn-ghost-light{background:transparent;border:1.6px solid rgba(255,255,255,.55);color:#fff}
  .btn-ghost-light:hover{background:#fff;color:var(--ink)}

  /* nav — transparent over the blue hero at the top, turns dark on scroll */
  header{position:fixed;top:0;left:0;right:0;z-index:50;background:transparent;border-bottom:1px solid transparent;transition:background .3s ease,border-color .3s ease,backdrop-filter .3s ease}
  header.scrolled{background:rgba(0,4,23,.82);backdrop-filter:blur(12px);border-bottom-color:rgba(255,255,255,.10)}
  nav{display:flex;align-items:center;justify-content:space-between;height:74px;gap:18px}
  .logo-img{height:34px;width:auto;display:block}
  .nav-links{display:flex;gap:2rem;align-items:center}
  .nav-links a{font-size:.95rem;color:#C7CBDA;font-weight:600}
  .nav-links a:hover{color:#fff}
  .nav-actions{display:flex;align-items:center;gap:10px}
  @media(max-width:880px){.nav-links{display:none}}
  @media(max-width:560px){.nav-actions .btn-ghost-light{display:none}}

  /* hero — blue main page (old look) */
  .hero{padding:100px 0 76px;background:#1d36e0 url('photo/bg_header.webp') -90px center/cover no-repeat;background-color:#1d36e0;color:#fff}
  .hero-grid{display:grid;grid-template-columns:.9fr 1.1fr;gap:44px;align-items:center}
  .hero-badge{display:inline-flex;align-items:center;gap:.55rem;background:rgba(255,255,255,.12);color:#fff;padding:.5rem .95rem;border-radius:999px;font-size:.72rem;font-weight:700;letter-spacing:.04em;margin-bottom:36px}
  .hero-badge .dot{width:7px;height:7px;border-radius:50%;background:var(--teal);animation:pulse 2s infinite}
  @keyframes pulse{0%{box-shadow:0 0 0 0 rgba(94,234,212,.6)}70%{box-shadow:0 0 0 9px rgba(94,234,212,0)}100%{box-shadow:0 0 0 0 rgba(94,234,212,0)}}
  .hero h1{color:#fff;line-height:1.3}
  .hero h1 em{font-style:normal}
  .hero p.lead{font-size:clamp(1.02rem,3.4vw,1.5rem);color:#D6D9E6;max-width:42ch;margin:28px 0 40px}
  .hero-actions{display:flex;gap:12px;flex-wrap:wrap}

  /* hero main image (no frame — the photo has its own rounded corners) */
  .hero-photo img{width:100%;height:auto;display:block}

  /* ticker */
  .ticker{background:var(--ink);color:#fff;overflow:hidden;border-top:1px solid rgba(255,255,255,.1);border-bottom:1px solid rgba(255,255,255,.1)}
  .ticker-track{display:flex;white-space:nowrap;animation:scroll 26s linear infinite;width:max-content}
  .ticker-track span{font-size:.9rem;font-weight:600;padding:16px 26px;display:inline-flex;align-items:center;letter-spacing:.02em}
  .ticker-track b{color:var(--rose);margin-right:.45rem;font-weight:800}
  .ticker-track .sep{color:var(--teal);opacity:.8}
  @keyframes scroll{from{transform:translateX(0)}to{transform:translateX(-50%)}}

  section{padding:84px 0}
  .sec-head{max-width:640px;margin-bottom:44px}
  .sec-head .eyebrow{margin-bottom:14px;display:block}
  .sec-head h2{font-size:clamp(2rem,4.2vw,3.1rem)}
  .sec-head p{color:var(--ink-soft);font-size:1.08rem;margin-top:16px}

  /* services */
  .services{background:var(--paper-2)}
  .svc-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:18px}
  .svc-card{background:var(--paper);border:1px solid var(--line);border-radius:var(--r);padding:30px;transition:transform .2s ease,box-shadow .2s ease}
  .svc-card:hover{transform:translateY(-4px);box-shadow:0 18px 40px -18px rgba(0,4,23,.28)}
  .svc-num{font-size:.76rem;color:var(--rose);font-weight:800;letter-spacing:.08em}
  .svc-card h3{font-size:1.35rem;margin:16px 0 12px}
  .svc-card p{color:var(--ink-soft);font-size:.97rem}

  /* CASES */
  .cases .sec-head{max-width:880px}
  .cases-lead{font-size:clamp(1.6rem,3.4vw,2.6rem);font-weight:600;line-height:1.2;letter-spacing:-.01em}
  .cases-lead span{color:var(--rose);font-weight:800}
  .cases .sec-head p{font-size:1.02rem}
  .filters{display:flex;gap:10px;flex-wrap:wrap;margin-bottom:30px}
  .filter-tab{background:transparent;border:1.4px solid var(--line);color:var(--ink-soft);padding:.55rem 1.1rem;border-radius:999px;font-size:.88rem;font-weight:700;font-family:inherit;cursor:pointer;transition:all .18s ease}
  .filter-tab:hover{border-color:var(--ink)}
  .filter-tab.active{background:var(--ink);border-color:var(--ink);color:#fff}
  /* 2 per row to give the result screenshots room */
  .cases-grid{display:grid;grid-template-columns:repeat(2,1fr);gap:20px}
  .case-card{background:#fff;border:1px solid var(--line);border-radius:16px;padding:18px;transition:transform .18s ease,box-shadow .2s ease;display:flex;flex-direction:column;cursor:pointer;position:relative}
  .case-card:hover{transform:translateY(-3px);box-shadow:0 16px 36px -18px rgba(0,4,23,.25)}
  /* result screenshot thumbnail (shown at natural ratio — these are wide graphs) */
  .case-thumb{position:relative;border-radius:12px;overflow:hidden;margin-bottom:12px;background:#fff;border:1px solid var(--line)}
  .case-thumb img{width:100%;height:auto;display:block}
  .case-thumb .ph{display:grid;place-items:center;min-height:120px;text-align:center;color:#8A8FA3;font-size:.78rem;font-weight:700;letter-spacing:.04em;padding:12px;line-height:1.4}
  .case-thumb .ph b{display:block;color:var(--teal);font-size:.66rem;letter-spacing:.12em;text-transform:uppercase;margin-bottom:6px}
  /* time-spent badge (single, non-clickable) — on cards and in the pop-up */
  .case-badge,.modal-badge{align-self:flex-start;display:inline-block;background:var(--rose);color:#fff;font-size:.66rem;font-weight:800;letter-spacing:.05em;text-transform:uppercase;padding:.34rem .68rem;border-radius:999px;line-height:1;margin-bottom:12px}
  .modal-badge{margin:0 0 16px}
  .em-black{color:var(--ink);font-weight:800}
  .st{font-weight:700;color:var(--rose)}
  .case-card .cat{font-size:.66rem;letter-spacing:.1em;text-transform:uppercase;font-weight:700;color:var(--muted);margin-bottom:10px;display:block}
  .case-card .metric{font-weight:800;font-size:clamp(1.35rem,4.6vw,2.1rem);line-height:.9;color:var(--rose);letter-spacing:-.03em}
  .case-card h3{font-size:1.02rem;margin:10px 0 6px;font-weight:700;letter-spacing:-.01em}
  .case-card p{color:var(--ink-soft);font-size:.86rem;flex:1}
  .case-card .foot{margin-top:14px;padding-top:12px;border-top:1px solid var(--line);display:flex;justify-content:flex-end;align-items:center;font-size:.72rem;font-weight:600;color:var(--muted)}
  .case-card .foot .t{color:var(--ink)}
  .case-card .open{color:var(--rose);font-weight:700}
  .more-wrap{display:flex;justify-content:center;margin-top:34px}
  .btn-more{background:transparent;border:1.6px solid var(--ink);color:var(--ink);padding:.8rem 1.7rem;border-radius:999px;font-weight:700;font-size:.95rem;font-family:inherit;cursor:pointer;transition:all .18s ease}
  .btn-more:hover{background:var(--ink);color:#fff}

  /* MODAL (shared — one element reused for every case, lightweight) */
  .modal{position:fixed;inset:0;background:rgba(0,4,23,.55);backdrop-filter:blur(4px);display:none;align-items:center;justify-content:center;z-index:100;padding:24px}
  .modal.open{display:flex}
  .modal-box{background:#fff;border-radius:22px;max-width:620px;width:100%;padding:34px;position:relative;max-height:90vh;overflow:auto;box-shadow:0 40px 80px -20px rgba(0,4,23,.5)}
  .modal-close{position:absolute;top:12px;right:12px;width:36px;height:36px;border-radius:50%;border:none;background:var(--ink);color:#fff;font-size:1.15rem;cursor:pointer;display:grid;place-items:center;transition:background .15s ease,transform .15s ease;z-index:7;box-shadow:0 4px 14px rgba(0,4,23,.4)}
  .modal-close:hover{background:#000;transform:scale(1.06)}
  /* bigger result image inside the pop-up (shown at natural ratio) */
  .modal-img{width:100%;border-radius:14px;overflow:hidden;margin-top:0;margin-bottom:8px;background:#0b1020;border:1px solid var(--line)}
  .modal-img img{width:100%;height:auto;display:block}
  .modal-img .ph{display:grid;place-items:center;min-height:160px;text-align:center;color:#8A8FA3;font-size:.82rem;font-weight:700;padding:16px}
  .modal-img img{width:100%;height:100%;object-fit:cover;display:block}
  .modal-img .ph{text-align:center;color:#8A8FA3;font-size:.82rem;font-weight:700;padding:16px}
  .modal-img .ph b{display:block;color:var(--teal);font-size:.68rem;letter-spacing:.12em;text-transform:uppercase;margin-bottom:6px}
  #mCat{font-size:.68rem;letter-spacing:.1em;text-transform:uppercase;font-weight:700;color:var(--muted)}
  #mMetric{font-weight:800;font-size:3.2rem;line-height:.9;color:var(--rose);margin:14px 0 6px;letter-spacing:-.03em}
  #mTitle{font-size:1.4rem;font-weight:800;margin-bottom:12px}
  #mDesc{color:var(--ink-soft);font-size:1.02rem;line-height:1.65;margin-bottom:22px}
  .modal-did h4{font-size:.72rem;letter-spacing:.12em;text-transform:uppercase;color:var(--muted);font-weight:700;margin-bottom:12px}
  .modal-did ul{list-style:none;display:flex;flex-direction:column;gap:9px}
  .modal-did li{position:relative;padding-left:24px;font-size:.95rem;color:var(--ink)}
  .modal-did li::before{content:"";position:absolute;left:0;top:.45em;width:10px;height:10px;border-radius:3px;background:var(--rose)}
  .modal-foot{margin-top:24px;padding-top:18px;border-top:1px solid var(--line);display:flex;justify-content:space-between;align-items:center;gap:12px;flex-wrap:wrap}
  .modal-foot .time{font-size:.85rem;color:var(--muted);font-weight:600}

  /* steps */
  .steps{background:var(--ink);color:#fff}
  .steps .sec-head h2{color:#fff}
  .steps .sec-head p{color:#B7BBCC}
  .steps .eyebrow{color:var(--teal)}
  .steps-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:18px}
  .step{border:1px solid rgba(255,255,255,.16);border-radius:var(--r);padding:28px}
  .step .n{font-weight:800;font-size:1.05rem;width:42px;height:42px;border-radius:50%;background:var(--rose);color:#fff;display:grid;place-items:center;margin-bottom:20px}
  .step h3{font-size:1.2rem;margin-bottom:10px}
  .step p{color:#B7BBCC;font-size:.95rem}

  /* final CTA — "Let's talk Shop" (just before footer) */
  .cta-final{text-align:center;padding:96px 0}
  .cta-final h2{font-size:clamp(2.1rem,5vw,3.6rem);max-width:16ch;margin:0 auto 18px}
  .cta-final .hl{color:var(--rose)}
  .cta-final p{color:var(--ink-soft);font-size:1.12rem;max-width:46ch;margin:0 auto 32px}
  .cta-actions{display:flex;gap:12px;justify-content:center;flex-wrap:wrap}
  .cta-mail{display:block;margin-top:22px;font-size:.92rem;color:var(--muted);font-weight:600}
  .cta-mail a{color:var(--ink);text-decoration:underline;text-underline-offset:3px}

  /* contact form (old "send a letter" — rose) */
  .form-section{background:var(--rose);color:#fff;padding:88px 0}
  .send-letter{display:flex;justify-content:space-between;align-items:center;gap:48px;flex-wrap:wrap}
  .send-letter-left{flex:1;min-width:280px}
  .send-letter-left h2{font-size:clamp(2rem,4vw,3.2rem);color:#fff;margin-bottom:16px}
  .send-letter-left p{color:#FFE3EA;font-size:1.12rem}
  .send-letter-form{flex:1;min-width:280px;max-width:500px;display:flex;flex-direction:column;gap:14px}
  .send-letter-form input,.send-letter-form textarea{background:var(--rose-deep);color:#fff;border:none;border-radius:12px;padding:14px 18px;font-family:inherit;font-size:.98rem;width:100%;resize:vertical}
  .send-letter-form input::placeholder,.send-letter-form textarea::placeholder{color:#FFB3C5}
  .send-letter-form input:focus,.send-letter-form textarea:focus{outline:2px solid rgba(255,255,255,.6)}
  .send-letter-form button{background:var(--ink);color:#fff;border:none;border-radius:12px;padding:15px;font-weight:700;cursor:pointer;font-family:inherit;font-size:1rem;margin-top:4px;transition:background .2s ease}
  .send-letter-form button:hover{background:#000}
  .send-letter-form .agree{font-size:.82rem;color:#FFE3EA}
  .send-letter-form .agree a{color:#fff;text-decoration:underline;text-underline-offset:2px}

  /* footer */
  footer{background:var(--ink);color:#fff;padding:54px 0 30px}
  .foot-top{display:flex;justify-content:space-between;align-items:flex-start;flex-wrap:wrap;gap:30px;padding-bottom:34px;border-bottom:1px solid rgba(255,255,255,.12)}
  .foot-top .logo-img{height:30px}
  .foot-top p{color:#8A8FA3;max-width:30ch;margin-top:14px;font-size:.95rem}
  .foot-links{display:flex;gap:44px;flex-wrap:wrap}
  .foot-col h5{font-size:.72rem;letter-spacing:.12em;text-transform:uppercase;color:var(--teal);margin-bottom:14px;font-weight:700}
  .foot-col a{display:block;color:#B7BBCC;font-size:.93rem;margin-bottom:9px}
  .foot-col a:hover{color:#fff}
  .foot-bottom{display:flex;justify-content:space-between;flex-wrap:wrap;gap:10px;padding-top:24px;font-size:.83rem;color:#6E7286}
  .foot-bottom a:hover{color:#fff}

  .reveal{opacity:0;transform:translateY(24px);transition:opacity .7s ease,transform .7s ease}
  .reveal.in{opacity:1;transform:none}

  @media(max-width:880px){
    .hero-grid{grid-template-columns:1fr;gap:38px}
    .hero p.lead{max-width:none}
    .svc-grid,.steps-grid{grid-template-columns:1fr}
    section{padding:62px 0}.hero{padding:96px 0 56px;background-size:100% auto;background-position:center top}
  }
  @media(max-width:560px){.cases-grid{grid-template-columns:1fr}.modal-box{padding:26px}.send-letter{gap:32px}
    .ticker-track span{font-size:.76rem;padding:13px 18px}
    .case-card .metric{font-size:clamp(1.2rem,5.6vw,1.6rem)}
    .hero{background-image:none}
  }
  @media(prefers-reduced-motion:reduce){*{animation:none!important;transition:none!important}.reveal{opacity:1;transform:none}}

/* ============================================================
   Shared styles for the inner pages (added for the multi-page build)
   ============================================================ */

/* Page hero — dark so the transparent header stays legible, like the home hero */
.page-hero{background:var(--ink);color:#fff;padding:140px 0 64px}
.page-hero .eyebrow{color:var(--teal);display:block;margin-bottom:16px}
.page-hero h1{font-size:clamp(1.9rem,4.6vw,3.2rem);color:#fff;max-width:20ch}
.page-hero p{color:#B7BBCC;font-size:clamp(1rem,2.4vw,1.2rem);max-width:60ch;margin-top:20px}
.page-hero .hero-actions{margin-top:32px}
@media(max-width:880px){.page-hero{padding:118px 0 52px}}

/* Breadcrumbs */
.crumbs{font-size:.8rem;color:var(--muted);margin-bottom:18px;font-weight:600}
.crumbs a{color:#B7BBCC}
.crumbs a:hover{color:#fff}
.crumbs span{opacity:.6;margin:0 .45rem}

/* Long-form content */
.prose{max-width:74ch}
.prose h2{font-size:clamp(1.5rem,3.2vw,2.1rem);margin:44px 0 16px}
.prose h2:first-child{margin-top:0}
.prose h3{font-size:1.16rem;margin:28px 0 10px}
.prose p{color:var(--ink-soft);font-size:1.03rem;margin-bottom:16px}
.prose ul,.prose ol{margin:0 0 20px 0;padding-left:0;list-style:none}
.prose ol{counter-reset:li}
.prose li{position:relative;padding-left:26px;margin-bottom:11px;color:var(--ink-soft);font-size:1rem}
.prose ul li::before{content:"";position:absolute;left:0;top:.55em;width:9px;height:9px;border-radius:3px;background:var(--rose)}
.prose ol li{counter-increment:li}
.prose ol li::before{content:counter(li);position:absolute;left:0;top:-.1em;color:var(--rose);font-weight:800;font-size:.9rem}
.prose strong{color:var(--ink);font-weight:700}
.prose a{color:var(--rose);text-decoration:underline;text-underline-offset:3px}
.prose .lede{font-size:1.15rem;color:var(--ink);font-weight:500}

/* Two-column layout for guide pages: content + sticky aside */
.split{display:grid;grid-template-columns:1fr 320px;gap:52px;align-items:start}
@media(max-width:980px){.split{grid-template-columns:1fr;gap:36px}}
.aside-card{background:var(--paper-2);border:1px solid var(--line);border-radius:var(--r);padding:26px;position:sticky;top:96px}
.aside-card h3{font-size:1.1rem;margin-bottom:10px}
.aside-card p{color:var(--ink-soft);font-size:.94rem;margin-bottom:18px}
.aside-card .btn{width:100%;justify-content:center}
@media(max-width:980px){.aside-card{position:static}}

/* Numbered step blocks for the how-to guide */
.guide-step{border-left:3px solid var(--line);padding:0 0 34px 26px;position:relative}
.guide-step:last-child{padding-bottom:0}
.guide-step .num{position:absolute;left:-16px;top:0;width:30px;height:30px;border-radius:50%;background:var(--rose);color:#fff;display:grid;place-items:center;font-weight:800;font-size:.85rem}
.guide-step h3{margin:2px 0 10px;font-size:1.2rem}

/* FAQ accordion */
.faq-list{max-width:80ch;border-top:1px solid var(--line)}
.faq-item{border-bottom:1px solid var(--line)}
.faq-q{width:100%;background:none;border:none;font-family:inherit;text-align:left;padding:22px 44px 22px 0;font-size:1.05rem;font-weight:700;color:var(--ink);cursor:pointer;position:relative;letter-spacing:-.01em}
.faq-q::after{content:"+";position:absolute;right:8px;top:50%;transform:translateY(-50%);color:var(--rose);font-size:1.5rem;font-weight:700;line-height:1}
.faq-item.open .faq-q::after{content:"–"}
.faq-a{display:none;padding:0 0 24px;color:var(--ink-soft);font-size:1rem;max-width:70ch}
.faq-item.open .faq-a{display:block}
.faq-a p{margin-bottom:12px}
.faq-a p:last-child{margin-bottom:0}

/* Generic feature / value grid */
.tile-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:18px}
.tile-grid.two{grid-template-columns:repeat(2,1fr)}
.tile{background:#fff;border:1px solid var(--line);border-radius:var(--r);padding:28px}
.tile h3{font-size:1.15rem;margin-bottom:10px}
.tile p{color:var(--ink-soft);font-size:.96rem}
.tile .k{font-size:.72rem;letter-spacing:.1em;text-transform:uppercase;color:var(--rose);font-weight:800;display:block;margin-bottom:12px}
@media(max-width:880px){.tile-grid,.tile-grid.two{grid-template-columns:1fr}}

/* Contact method cards */
.contact-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:18px}
@media(max-width:880px){.contact-grid{grid-template-columns:1fr}}
.contact-card{background:#fff;border:1px solid var(--line);border-radius:var(--r);padding:30px;display:flex;flex-direction:column}
.contact-card h3{font-size:1.15rem;margin-bottom:8px}
.contact-card p{color:var(--ink-soft);font-size:.95rem;flex:1;margin-bottom:20px}
.contact-card .btn{align-self:flex-start}

/* Stat strip */
.stat-strip{display:grid;grid-template-columns:repeat(4,1fr);gap:18px}
@media(max-width:880px){.stat-strip{grid-template-columns:repeat(2,1fr)}}
.stat{background:var(--paper-2);border:1px solid var(--line);border-radius:var(--r);padding:24px}
.stat b{display:block;font-size:clamp(1.5rem,3.4vw,2.2rem);color:var(--rose);font-weight:800;letter-spacing:-.03em;line-height:1}
.stat span{display:block;margin-top:8px;font-size:.9rem;color:var(--ink-soft);font-weight:600}

/* Legal document pages */
.legal{max-width:78ch}
.legal h2{font-size:1.3rem;margin:34px 0 12px}
.legal p,.legal li{color:var(--ink-soft);font-size:.99rem;margin-bottom:12px}
.legal ul{padding-left:22px}
.legal li{list-style:disc}
.legal .updated{font-size:.88rem;color:var(--muted);font-weight:600}

/* tile used as a link (category cards) */
a.tile{display:block;transition:transform .2s ease,box-shadow .2s ease,border-color .2s ease}
a.tile:hover{transform:translateY(-4px);box-shadow:0 18px 40px -18px rgba(0,4,23,.28);border-color:var(--ink)}
a.tile h3{color:var(--rose)}
a.svc-card{display:block}